A$AP Rocky is a man who never forgets. And more importantly, a man who never forgets where he came from. Three years ago, at the launch of our old Lower East Side location, Rocky helped us celebrate by performing in our iconic backyard. Now, with the debut of his newest music video for "Lord Pretty Flacko Jodye 2," Rocky lives up to his reputation as a loyal artist, innovator and friend. Shot at our new Alphabet City location, we transformed our store into a backdrop and sound stage for the mob. 

Like the people who helped develop the Community 54 family, Rocky is a team builder. Establishing his own crew of New York natives, Rocky has always stayed true to his roots, echoing everything we stand for. Where our creative goal is to support, promote and cultivate local artists, we are honored to have Rocky as a living example of our mission. 

We are excited to officially announce our collaboration with the A$AP Worldwide Mob. Thank you to everyone who made this possible and for the continual support from our Community family.

Click here to watch the video.

Photographs courtesy of Nolan Persons (@personsphoto). 

Written by Mica Daniels